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52.5200° N 
13.4050° E

I'm a Berlin based product and UX designer. I design products, interactions, and stories that look sleek, get the job done, and make people smile. 😎

I care deeply about research, feedback, and
constant iteration of my projects.

Outside of design, I enjoy:
 

 Photography 📷 

  Teaching design 
  Tweaking this website 👨🏻‍💻
✔  Learning Ai stuff 
  Podcasts and conferences 🎧
  Audiobooks 📚

✔  Opening a Cafe
✔  Launching e-learning app
✔  Writing a book

Overview

Handpicked projects for you to explore 🤌 

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Have Bank's Next-Gen Banking App

A story about designing a brand new banking mobile app and overcoming complexity through design. 

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Humanising banking with Malaysia's Maybank

A story about how we partnered with, Malaysia’s largest bank to humanise the banking experience.  

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Reimagining the customer digital experience for Telekom Malaysia

How we partnered with Telekom Malaysia to reimagine digital services for their 3.5 million customers. 

Workflow

1.Stage One

1. Know the principles
2. Surf the process
3. Work fast
4. Craft beauty
5. Relax

2.Stage Two

1. Disregard all steps
2. Enjoy the journey
3. Embrace vulnerability
4. A: Create magic
    B: Fail

UNDERSTAND IT
THINK IT
DESIGN IT
SHIP IT
TWEAK IT

Curious and driven

I enjoy the thrill of crafting innovative solutions, custom-tailored to the unique needs of each project. By staying on the cutting edge and anticipating future trends, I can craft the best solutions for the present. It's this forward-thinking approach that defines my UX design philosophy and drives me to make things better for people.

I create with heart

Simplicity in complexity

There is no typical project for me. I love working closely with developers, product managers, and stakeholders on solving problems and coming up with creative solutions. What excites me the most is the passion for making a difference that leaves a lasting mark.

My primary approach to design is about making products as simple as possible, without sacrificing functionality or usability structures.  Emphasising directly with the end users and understanding their pain points enables me as a designer to maintain focus and guide me through the design decision making process. 

What
happened
until now

2021–2023: Senior Product Designer at Unleashed Capital GmbH, Berlin


2020: Senior Product Designer at Qwist (formerly Finleap), Berlin


2018: Lead UX/UI Designer at Boost App ➚, Axiata Digital, Kuala Lumpur


2016: Senior UX/UI Designer at Aleph Labs ➚, Kuala Lumpur
 

 

2016: Senior Digital Designer at iProspect ➚, Kuala Lumpur

 

2015: Digital Designer at iProspect, Kuala Lumpur


 

2015: Graduation with a Master of Multimedia (Digital Learning)

Classes: learning theories, media studies, project management and e-learning systems.



2012: Digital Designer, Internship at M&C Saatchi, 4 months


2008-2013: Student at the faculty of Creative Multimedia, MMU in Kuala Lumpur

Classes: communication design, media studies, media production, sound design, film and photography, and advertising design.

 

2005: High school, Muscat, Oman
 

Let's talk

How can I assist you?

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